- Fairness
- Integrity (Trustworthiness)
- Dignity
- Service
- Love
- Quality (‣)
- Potential, ambivalence, steady growth
- Patience
- Encouragement
- Relationships
- Limitations/boundaries
List is incomplete, Stephen Covey doesn’t give a full list, apparently, inviting readers to amend or edit it themselves.
See also:
References
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